Press Release

INTRALOT LAUNCHES LIVE PRESENTER BINGO
15/02/2011

INTRALOT’s subsidiary in Italy, INTRALOT Italia, has enlarged its online gaming portfolio with the introduction of the first live online Bingo in Italy, INTRALOT’s Live Bingo, which will include Live Presenters interacting with players in real time. Combining live presenter interaction, extensive social gaming opportunities, and the future potential to fuse with real-life bingo, the product has the potential to create a fascinating hybrid of the online and offline bingo spaces.

INTRALOT Italia welcomes all Bingo lovers to its two virtual Bingo halls ("Holiday" and "Hollywood"), where they will have the opportunity to win real money and have fun by participating in frequent daily draws animated by a Live Presenter at the Hollywood hall,who "calls" the numbers,andentertains the players in an interactive way. INTRALOT’s website will feature online profiles of each presenter, and presenters will also encourage customers to link up to them on Facebook. Players will know when each presenter will be online, and the fact that they can actually see, hear and chat with the presenters will optimize the potential of web 2.0 technologies in a way that will actually provide a genuinely satisfying playing experience.

 

In addition, INTRALOT’s Live Bingo players will have the opportunity to chat and interact with their fellow players through the “Bingo chat rooms" and participate in interactive and fun “chat games" offered by the Live Presenter, which allow players to be awarded with real bonuses to play in the online Bingogames. -

 

Enea Ruzzettu, CEO of INTRALOT Italy, stated: “The introduction of a Live Presenter in our Online Bingo game confirms the company’s strategy to continuously develop technological innovation and functionality. It also shows our commitment to create a community where gaming is not a solitary experience, but an occasion to socialize through entertainment. We are very keen to build on our current success in the Italian market by launching new products in the country’s interactive space in particular. Online bingo has only existed in Italy for a year, and yet its net worth has rocketed from zero back in December 2009 to an impressive €18 million turnover per month in December 2010. It is a high growth market and INTRALOT is willing to move Bingo into a new era by offering an innovative interface which will have large community appeal”.

 

About INTRALOT Italia

INTRALOT Italia, a joint stock company, is a subsidiary of the INTRALOT Group, a global leader in the gaming market and listed on the Athens Stock Exchange. INTRALOT Italia was established in December 2006 and participated in the public tender for the licensing of the retailing of public gaming announced by AAMS. INTRALOT Italia was awarded licenses to operate fixed odds betting on sports events in a licensed retail network and through internet, as well as horse racing. INTRALOT Italia retail network is made up of more than 600 points of sale. With presence in all the Italian regions, its technology and professionalism, INTRALOT Italia offers services based on efficient and secure systems of on-line data transmission to its customers.