Press Release

INTRALOT LAUNCHES MOBILE, TV AND LIVE GAMING IN ITALY
23/07/2012

INTRALOT announces the launch of New Interactive Products in ITALY for Mobile, TV and Live Streaming, enriching its current online gaming portfolio by INTRALOT Interactive, and further extending the Universal Gaming Experience family of products and services.

The new Mobile Betting App (Intralot Mobile), is readily available for user downloads from the Italian Apple Store, giving the player instant access to sports betting options. The app is fully integrated with the players wallet, and provides unified seamless access to the betting product offered also through the other companies distribution channels. The players have also the option to access the new INTRALOT mobile website m.intralot.it.

INTRALOT has also launched the new HomeSmartPlay Betting Application, for the Samsung Smart TV, family of devices that give instant access to the home user to appreciate the betting options of the company, while interacting with his TV device and controls. The application is fully embedded in the TV, and comes pre-packaged with the purchase of the new devices. By simply using the remote control, players can have access to the INTRALOT App in the Gaming section of the Samsung Smart TV and, after authentication, they can place their bets in a new interactive space.

Moreover, the company has launched Live Casino for Roulette, Blackjack and Baccarat, with Live Croupiers interacting with players in real time at its website www.intralot.it. The product has the potential to offer players the exciting playing experience of a real Casino. INTRALOT Italia welcomes all Live Casino lovers to its virtual tables, where they will have the opportunity to win real money and have fun in a space animated by the Live Croupiers. Moreover, each player will have the opportunity to chat and interact with both their fellow players and Croupiers.

Enea Ruzzettu, CEO of INTRALOT Italia, stated: “The introduction of new interactive gaming products, such as the Mobile and TV Apps and the Live Casino in our online portfolio confirms the company’s strategy to guarantee its customers continuous product updates and new services. By assuring safe and responsible gaming, INTRALOT is developing a player community where gaming is not a solitary experience but an occasion to socialize through entertainment.”

About INTRALOT

INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting, Racing & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 53 countries, with approximately 5.500 people and revenues of €1.2 billion for 2011, INTRALOT has established its presence on all 5 continents.

For more info:
Ms Persa Kartsoli, Head of Corporate and Public Relations, Phone: +30-210 6156000, Fax: +30-210 6106800, email: kartsoli@intralot.com - www.intralot.com