Press Release

IDAHO LOTTERY TO LAUNCH CHEERS BRANDED TAPP IT! INTERACTIVE GAME
01/04/2014

Starting March 31st, Idaho Lottery players will be able to go to a place where everybody knows their game and enjoy playing the lottery with their favorite characters from the hit TV show, Cheers™. Thanks to collaboration between the Idaho Lottery, Alchemy3, and INTRALOT Inc., a subsidiary of the INTRALOT group, the Cheers™ branded TAPP  IT!™ interactive touch screen game offers players a fun and exciting way to win prizes instantly.  This is the first time a brand has been applied to the TAPP IT!™ technology. 

Available at select age-controlled Idaho Lottery retailers, Cheers™ can be played via the PLAY CENTER self-service machine. Each game costs $2 and gives players six chances to win up to $10,000. Bonus Rounds offer additional chances to win prizes and free plays.

“We are thrilled to offer lottery players a gaming experience like never before,” said Jeffrey Schweig, Alchemy3’s President. “The digital Cheers™ game incorporates actual audio/visual clips from the show allowing us to bring the brand to life and attract a new group of players.”

“After a soft launch of TAPP IT!™ or ‘TAP Scratch’ as it is being marketed to Idaho players, in Idaho last July, this game with its iconic brand is a great way to introduce the product line to new players,” said John Pittman, Vice President, Marketing of INTRALOT USA. “Cheers™ not only offers great prizes and odds, but the entertainment proposition embodies the essence of our TAPP IT!™ library, which now offers over 100 quick-play interactive games. We look forward to the game launch in Idaho as well as offering the game to our other partner lotteries.”

 

About the Idaho Lottery

The Idaho Lottery responsibly provides a variety of entertaining games featuring Powerball, Mega Millions, Scratch Games™, and PullTabs with a high degree of integrity to maximize the dividend for Idaho public schools and the permanent building fund. Since their inception in 1989, the Idaho Lottery has sold over $2.5 billion in products, awarded over $1.5 billion in prizes to players, returned more than $148.2 million in retail commissions, and distributed $600.5 million in Lottery dividends to Idaho public schools and the Permanent Building Fund. To learn more, please visit www.idaholottery.com.
For more info:
Mr. David Workman, Idaho Lottery Public Information Specialist, Phone: 208-780-2531, email: dworkman@lottery.idaho.gov

About INTRALOT

INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting, Racing & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage, which contributes directly to customers’ efficiency, profitability and growth. With presence in 57 jurisdictions, more than 5.700 people and revenues of $2.1 billion for 2013, INTRALOT has established its presence on all 5 continents.
For more info:
Mr. John Pittman, Vice President of Marketing, Phone: 678-473-7218, email: john.pittman@intralot.us - www.intralot.com

About Alchemy3

Since its inception in 2007, Alchemy3 has become one of a select few companies in America that holds exclusive licenses to provide services to the North American Lottery Industry. A3 has worked with nearly all of North America’s lotteries and maintains strong contacts in every jurisdiction. The company not only holds the esteem of lotteries; but also with world class companies like Mars, EA SPORTS, Bass Pro Shops, The Home Depot, Honda and Norwegian Cruise Line who use Alchemy3 as their trusted brand stewards in the lottery world. Alchemy3 has worked hard to achieve their market position by putting brand owners and lottery clients’ needs first-- providing them with “boutique” type attention and executing programs with the highest level of integrity, honesty + thoughtfulness.
For more info:
Mr. Jeffrey Schweig, President, Phone: 770-442-6993, email: js@alchemy3.com