Press Release

INTRALOT ADDRESSES MODERN RETAIL FUNDAMENTALS AND THE CUSTOMER EXPERIENCE AT THE EL INDUSTRY DAYS 2016 IN MARRAKECH
27/05/2016

INTRALOT is pleased to invite leading lottery professionals to a thought - provoking discussion panel titled “Challenging the Retail Fundamentals” that will take place on May 31st in Marrakech during the “EL INDUSTRY DAYS 2016”. INTRALOT’s panel will bring together top business leaders to discuss emerging retail trends and formulate best strategies for facing current and future challenges.

Keynote speaker Mr. Ioannis Artinos, CEO of Amvyx, with his vast experience in leading FMCG multinationals, will offer insights into modern trends and consumer behavior emphasizing the focus on customer experience in various retail sectors.

A panel of notable lottery industry speakers that will discuss aspects relevant to our industry comprises of Mr. Younes El Mechrafi, General Director of La Marocaine des Jeux et des Sports, Mr. JoostDen Heijer, Marketing & Operations Director of Nederlandse Staatsloterij and Mr. NikosKryvossidis, CTO of Camelot Global. The panelwill be moderated by Mr. George Vassilaras, INTRALOT Retail Group Director.

INTRALOT Group CEO, Mr. Antonios Kerastaris, who will be pleased to welcome lottery professionals at the INTRALOT panel, says: "The customer journey begins at retail. Adjusted to the changing needs of the new age consumers, bricks ’n’ mortar will remain the baseline of any lottery business harmonically converged with all delivery channels. At INTRALOT we develop gaming solutions which help lotteries leverage the advantages of the interactive channels and create an engaging customer experience that boosts sales while embracing responsible gaming guidelines.”

A new wave of experiential retail and the rise of the omni-channel unlock the power to transform the traditional gaming landscape through a new in-store experience beyond players’ expectations. INTRALOT has aligned its product portfolio with the modern consumer behaviour and consumption patterns absorbed into the “Retail Plus” concept for the retail shop of the future launched earlier this year. INTRALOT has designed a portfolio of innovative solutions that create an engaging ambience within the retail store and offer players an appealing customer experience.

Among other ground-breaking gaming products, “Retail Plus”  includes a novel product family, theSelf-Service Terminals (SST),  the exciting TapnBet concept as an evolution of the Dreamtouch terminal, the Cinematic betting experience that differentiates operators with premium and attractive content display, and the Betting Entertainment product family, offering compelling gaming concepts complementary to sports betting.

The EL Industry Days 2016 is jointly organized by the European Lotteries Association and its Premium Partners, a group of leading gaming providers that includes INTRALOT and is hosted by the lottery Marocaine de Jeux et des Sports.The conference’s theme is: “Renaissance of Retail in digital times” and the program will focus on issues such as: the future of retail, the opportunities & challenges ahead for retail and the lottery customer journey.

About INTRALOT

INTRALOT, a public listed company established in 1992, is a leading gaming solutions supplier and operator active in 57 regulated jurisdictions around the globe. With €1.91 billion turnover and a global workforce of approximately 5,100 employees in 2015, INTRALOT is an innovation – driven corporation focusing its product development on the customer experience. The company is uniquely positioned to offer to lottery and gaming organizations across geographies market-tested solutions and retail operational expertise. Through the use of a dynamic and omni-channel approach, INTRALOT offers an integrated portfolio of best-in-class gaming systems and product solutions & services addressing all gaming verticals (Lottery, Betting, Interactive, VLT). Players can enjoy a seamless and personalized experience through exciting games and premium content across multiple delivery channels, both retail and interactive.

For more info: Ms. Dimitra Tzimou, Corporate Relations Manager, Phone: +30-210 6156000, Fax: +30-210 6106800, email: tzimou@intralot.com- www.intralot.com