Player Pulse

Player Management across all channels

Player Pulse is INTRALOT’s cutting-edge gaming CRM platform that bridges online gaming with the in-store customer experience, maximizing player engagement. Based on the award-winning Bit8 software, it is a future-proof modular and flexible solution that can adapt to changing operator needs and support any number of third party tools. It is also fully integrated with all gaming verticals, as well as affiliate systems, payment providers, communication systems and more.

Either as stand-alone or in full cooperation with other Intralot systems and solutions, the platform offers unrivaled cross-channel experience management capabilities, all in line with WLA and international principles and standards for responsible gaming.

Comprised of four key modules, namely an advanced Player Account Management system, a superior suit of Marketing Tools, a Risk, Fraud and Payments module and a Game Management console, our Player Pulse platform offers player-centric operators a holistic solution for boosting revenues while delivering more value to each customer.

The PAM system gives operators a 360˚ view of player preferences, activity, payment data and limits. By maintaining a single account and e-wallet with multiple fund classifications per player for all games and channels, it enables operators to gain comprehensive insights into player habits and gaming patterns.

The Marketing Tools set offers all functions required to convert and manage players, maximize their lifetime value and reduce churn. Through advanced segmentation, loyalty, bonus and promotion functionalities, centralized management and real-time reports, operators get to deeply understand players and exceed their expectations with personalized land-based and online offerings that create concrete, long-lasting bonds with their brands.

This module provides the means to assess and control risk and fraud, manage payments and align with responsible gaming best practices. The module’s tool set includes a unique fraud-scoring engine, global and personalized limits, as well as withdrawal approval mechanisms.

Operators can integrate games from different suppliers and manage game-specific attributes through the Game Management console. Supporting all game verticals, the platform comes pre-integrated with INTRALOT gaming systems, as well as major third-party game content providers.