Marketing Services

Research, Marcomm, Game & Network design

We provide marketing consulting and support to our customers throughout the contract. Our local marketing teams provide consulting support and a full range of marketing services and are supported by our global marketing resource center, which brings global insight and an overall strategic perspective to each contract.

Market Research and Analysis: We seek to continuously enrich and deepen our player understanding by analyzing the tens of millions of player initiated transactions we enable globally. We also stay in touch with our target players’ preferences and habits by analyzing consumer response to market research commissioned and conducted in various countries across the world. Using insights discovered through over 30.000 questionnaires, we assist our customers in optimizing gaming performance and effectiveness and addressing opportunities.

Game Design and Analysis: We continually test new gaming concepts (on average 30 per year) in order to maintain the appeal of our games library across diverse markets. In addition, we tailor each game to satisfy the particular needs of individual clients.

Marketing Communication: We design appropriate marketing strategies based on the communication requirements set by the gaming operators, focusing on the development of tailored communication concepts such as advertising, branding, media buying programs, promotions and merchandising.

Sales Network Design and Development: We offer know how and experience in the design and implementation of extensive and efficient sales networks.