FURTHER GROWTH FOR GREEK FIXED ODDS BETTING GAMES FOR THE FIRST HALF OF 2003
Athens, Greece – July 25, 2003
Betting Company announced that this year’s first half turnover of Greek fixed odds betting games reached € 870,5 mil, a 21.17% increase over the same period last year. Betting Company still maintains the largest sports book in the world, with annual sales reaching €1.5 billion.
This month, tennis games from major European tournaments were added in the list of sports events offered, attracting major attention from punters. This adds to the ever-growing popularity of football, basketball and formula one.
According to a survey conducted by qed in Greece last month, two noteworthy findings emerged.
- A high percentage (63%) of Greek punters find betting games to be fun, and 71% enjoy discussing and exchanging views about the games and the bets with their friends.
- Moreover, among all the games, the players of betting games rate them in the highest position (64%), revealing that bonds created between player and game are stronger than in any other game.
Thus, betting games in Greece are not only entertaining and highly valued, but also create a pleasing social environment amongst its players.
Betting Company, a member of the INTRALOT group of companies, offers services for the organization and operation of betting games on behalf of O.P.A.P (Greek Organisation of Football Prognostics), Narodna Lutrija (Serbia) and Eurofootball’s (Bulgaria).
INTRALOT is engaged in the development of integrated gaming systems and provides multiple services related to the design, development, operation and support of games. Based on its extensive know how, advanced product development specifications and substantial experience in organizing and operating lottery games, INTRALOT can offer its clients custom-made integrated solutions, which ensure maximum efficiency and absolute security. Following a highly successful period of rapid growth, INTRALOT is ranked 3rd in revenues and 2nd in profits, based on 2002 financial results, among lottery suppliers worldwide, and maintains a steady course towards the leading position in the global market. Today the company has secured an important position in the European and South American markets while is expanding its presence in North America and S.E. Asia.