INTRALOT EXPANDS ITS GLOBAL PRESENCE IN MEXICO
INTRALOT S.A., the leading international gaming company, and Sorteo Games, Inc., a leading provider of electronic lottery systems and services, are pleased to announce a five-year agreement to roll-out innovative gaming products for Lotería Nacional, the National Lottery of Mexico. INTRALOT has already established a strong presence in Latin America and the Caribbean and this agreement marks its entry into the Mexican market.
The first gaming product to be deployed is INTRALOT’s industry-leading KENO game. With visually attractive draws in Points of Sale TV screens, Keno is a quick, entertaining and exciting game. Under the terms of the agreement, INTRALOT will provide its technology platform, terminals and operational services to enable the implementation of KENO and, subsequently, new online games. The games will be offered through INTRALOT's LOTOS™ O/S Gaming platform fully integrated for Sorteo Games, which has from the National Lottery the required lottery contracts and licenses, for distribution channels and retail venues. In addition, Sorteo will be able to use the KENO terminals to cross-sell its other National Lottery games.
The Chairman of Lotería Nacional para la Asistencia Pública de México, Mr. Benjamín González Roaro, welcomed the new partnership and stated: “Our objective at Lotería Nacional for the benefit of generating revenues for social welfare of Mexico is to grow our distribution channels by modernizing and automating our systems and games, and we are delighted to be able to develop and launch the new Lotería Nacional Keno game with our long term partner Sorteo Games and the leading global lottery games and systems provider INTRALOT”.
Commenting on the agreement, Mr. Nikos Nikolakopoulos, Managing Director of INTRALOT Latin America, said: “As a fast developing market, Mexico was a natural target for INTRALOT. Thanks to this agreement with Sorteo, we are able to expand our existing presence within Latin America into this key region. It is the remarkable potential of the Mexican lottery market that has attracted INTRALOT’s interest to invest in the country and we are sure that our collaboration with Lotería Nacional will be mutual beneficial supporting the Lottery’s plans to increase its contributions to Good Causes”.
Mr. Nour-Dean Anakar, CEO of Sorteo, added: “We are delighted that INTRALOT has chosen to partner with Sorteo, which validates our offering and expertise. We look forward to benefiting from INTRALOT’s resources and international experience in the development, installation and launch of the KENO game in Mexico, and we hope this will be the first step in establishing a strong, long-term relationship.”
INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting, Racing & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 53 countries, with approximately 5.500 people and revenues of €1.2 billion for 2011, INTRALOT has established its presence on all 5 continents.
About Sorteo Games
Sorteo is the exclusive technology systems and games services provider for the National Lottery in Mexico, and has developed and launched the first official automated National Lottery Agent Terminal Network as well as an online and mobile lottery games portal. In addition, the services provided by Sorteo to the National Lottery are fully certified and authorized by all government regulators and leading telecommunication providers.