INTRALOT INTRODUCES SPORTS BETTING IN PERU - LAUNCHED ITS NEW GAME "TE APUESTO"
INTRALOT de Peru enriched its existing gaming portfolio, introducing sports betting in Peru. Players will now have more opportunities to win more prizes playing INTRALOT’s Te Apuesto, the new sports betting game that will attract all football lovers in the country.
With “Te Apuesto” players have the opportunity to bet on different matches every day and win fascinating prizes. The new game will be offered in selected points of sale of INTRALOT de Peru extensive retail network, covering the whole Peruvian territory.
Miguel Angulo, Sports Betting Business Unit Marketing Manager of INTRALOT de Peru, stated: "We have developed a differentiated product offering, trying to reach different segments with different products. Whereas Ganagol allows clients to show how much knowledge of football they have by predicting the outcome of matches from different leagues and rewarding the winners with an excellent jackpot, Te Apuesto presents a more flexible approach that allows players to choose the number of matches they want to bet and win prizes at a more frequent rate."
Vangelis Apostolakopoulos, General Manager of INTRALOT de Peru, added: “Fixed-odds betting games have become a success worldwide because of the enormous attention they have received from the public. We consider that this is the right time to introduce Te Apuesto in the local market, capitalizing on the leading position that INTRALOT holds in Sports betting worldwide.”
INTRALOT, with headquarters in Athens, Greece, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming servicesto state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 50 countries, with 5,000 people and revenues of €903.6 million for 2009, INTRALOT has established its presence on all 5 continents.
In Peru, INTRALOT de Peru, manages La Tinka, Gana Diario, Ganagol, Kabala, Rapitinkas, Rapigana, Super 3 , El Reventon & Te Apuesto. It has agreements to operate lottery games with the Charities Societies Huancayo and Jaen that are under the supervision of Inabif, institution that depends on the Ministry of Women and Social Development - MIMDES. Likewise Intralot contributes to the municipalities where these Charities operate.