INTRALOT ITALIA AND AS ROMA SIGN AGREEMENT
INTRALOT Italia and AS ROMA have signed an agreement for the “Online Casino” category for the Football season 2012-2013.
According to the agreement, during the Italian Football Championship and the Coppa Italia, the INTRALOT brand will be displayed on the perimetric advertising boards of the Olympic Stadium field during the domestic matches of the Rome football team with one of its most important product brands “Online Casino”. The “Online Casino” gaming proposition provides players a unique gaming experience while also offering to them the “LIVE Casino” game product. Thanks to an excellent mix of realism, graphic contents, innovative software, and multiple gaming proposals, players have the opportunity to sit at the most famous and attractive Casino gaming tables, such as Blackjack and Roulette, in a legal and safe environment.
Lorenzo Pellicelli, Marketing Director of INTRALOT Italia stated: “We are very satisfied with this prestigious partnership. Football is a passion which involves millions of Italians, from players to fans, and with this initiative INTRALOT Italia highlights the importance of its association with the world of sports, in order to promote a safe and responsible culture of gaming and entertainment. INTRALOT is a company with an international vision but it also devotes special attention to the social and cultural environment where it operates. Together with our CEO Enea Ruzzettu and toward this goal, we have decided to cooperate with AS ROMA in this communication campaign, as it represents a great example of professionalism and the passion for sport in Italy.”
Christoph Winterling, Commercial Director of AS ROMA stated: “We are really delighted to have signed an agreement with such an important brand as INTRALOT. We hope to engage our fans in this important cooperation.”
About INTRALOT Italia
INTRALOT Italia, a joint stock company, is a subsidiary of the INTRALOT Group, a global leader in the gaming market and listed on the Athens Stock Exchange. INTRALOT Italia was established in December 2006 and participated in the public tender for the licensing of the retailing of public gaming announced by AAMS. INTRALOT Italia was awarded licenses to operate fixed odds betting on sports events in a licensed retail network and through internet, as well as horse racing. INTRALOT Italia retail network is made up of more than 600 points of sale. With presence in all the Italian regions, its technology and professionalism, INTRALOT Italia offers services based on efficient and secure systems of on-line data transmission to its customers.