Table Games & Live Casino 

We offer a full suite of live casino and classic table games, featuring HD streaming, multi-table play, and custom branding options. Optimized for Bally's latest front-end technology, these experiences replicate the thrill of the casino floor while maximizing player engagement. Our Live Casino and table game offerings account for a significant share of returning players, with personalized lobbies designed to boost session length and enhance overall player value.

Slots & Game Studios
Our Infinity Aggregator delivers over 3,000 slots from leading providers, with 100 new titles launching every month—including exclusives. Advanced publishing automation halves manual work and enables 50% faster launches, ensuring a fresh, frictionless experience for players. Slots remain our highest-volume category, with discovery features driving 3.2x more unique games played per session.

We also have two in-house game studios dedicated to building slots for our key B2C markets, leveraging close relationships with operational teams in those regions. These studios have partnered with historically retail-focused developers to bring their content online for both Bally's and third-party websites, further expanding our exclusive content offering.

Sports
We deliver a modern, scalable sportsbook designed for regulated markets and casino-led brands. Our sports offering combines a sleek, contemporary interface with intelligent risk management and localized content to provide a high-quality betting experience across web and mobile.

Built for seamless integration with both in-house and third-party platforms, the sportsbook enables a fully unified player journey across sports, casino, and bingo - driving meaningful cross-sell, improving retention, and maximizing player lifetime value. With strong automation, real-time pricing, and flexible trading controls, our sports product is engineered to support sustained, efficient growth in every market we operate.

Bingo
We have created a bespoke network of bingo products that have been entertaining customers for over 20 years. The user interface is first class, prioritizing an intuitive and simple user experience. Our platforms feature a variety of games including traditional 90 and 75-ball games, session bingo, plus innovative features such as Bubble Up Bingo.

Free-to-Play
We have also created state-of-the-art, free-to-play products that feature simple and intuitive game mechanics designed to thrill and entertain our players. Perfected over several years and built "mobile first," the Daily Free Game has evolved into an essen tial part of the toolkit necessary to drive customer retention.