INTRALOT LAUNCHES FIXED ODDS BETTING IN WESTERN CAPE, SOUTH AFRICA
INTRALOT’s subsidiary in South Africa, INTRALOT South Africa, has been awarded a Fixed Odds Betting license by the Western Cape Gambling and Racing Board. The License covers sports betting facilities in the area of Western Cape in South Africa and Internet, Telephone and Mobile betting for players countrywide. INTRALOT South Africa will operate betting under the brand JUSTBET.
Dr. Yannis Rondiris, Managing Director Africa Sub Sahara Region of the INTRALOT Group, stated: “INTRALOT is very pleased to take a step forward and launch fixed odds sports betting in South Africa, both land-based and Interactive, following INTRALOT’s Group strategy that focuses on the convergence of retail with Internet and Mobile channels. Our knowhow and worldwide expertise in sports betting, along with our long standing presence in South Africa, guarantee the success of our new project. We are sure that players will embrace the new game with great enthusiasm.”
INTRALOT’s sports betting will mainly include football (soccer), rugby, cricket, and selected golf events, the most popular sports in South Africa. The new game will be offered in Western Cape through a network of agents, and to the rest of the country through a dedicated website. The sports betting portfolio will soon be enriched with horse betting.
Western Cape has a population of 5,4 million people and its capital city, Cape Town, a population of 3,5 million people. Western Cape consists approximately of 10,5% of the South African population and territory, but 14,5 % of the country’s GDP, 25 % higher than the country average. Along with Gauteng (the greater Johannesburg and Tswane area) and KZN, Western Cape is the fastest growing South African region.
INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting, Racing & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 53 countries, with approximately 5.400 people and revenues of €1.1 billion for 2010, INTRALOT has established its presence on all 5 continents.