INTRALOT LAUNCHES MOBILE BETTING IN ITALY
INTRALOT’s subsidiary in Italy, INTRALOT Italia, has enlarged its gaming portfolio with the introduction of a new online gaming service, INTRALOT Mobile.
The new service is addressing players who are using their mobile phones to access Internet providing them with the possibility to bet on all sporting and Live events at any place and moment of the day. The INTRALOT Mobile service (m.intralot.it) can be used in all the main smartphone and tablet platforms with the highest level of security and safety offering players a unique entertainment experience. This new service is added to INTRALOT Italia interactive gaming portfolio that entails e-gaming through INTRALOT Italia website www.intralot.it, television through Cubovision of Telecom Italia which allows betting from home.
Italy has the highest mobile penetration in EU (approximately 155%), a percentage that is continuing to rise, though the number of active users including smartphones almost doubled during the last year according to a European Commission report. These data reveal the dynamic of the mobile market in Italy and the great potential of mobile gaming.
The CEO of INTRALOT Italia, Mr. Enea Ruzzettu, stated: “The introduction of INTRALOT Mobile confirms INTRALOT’s strategy to continuously develop new products and services that meet its customers’ requirements. Players in Italy will have the opportunity to access a wider gaming offering through a safe and easy to use platform. We are confident that our new Mobile service will be embraced by the players and will soon yield very positive results.”
INTRALOT Mobile will be demonstrated in the upcoming EiG Event, which will take place in Milan on 20-22 September, at booth 430 of INTRALOT’s subsidiary, INTRALOT Interactive, where visitors will be able to see and experience the latest gaming technological advances.
INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting, Racing & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 53 countries, with approximately 5.400 people and revenues of €1.1 billion for 2010, INTRALOT has established its presence on all 5 continents.
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