INTRALOT RECEIVES “CORPORATE SUPERBRAND 2010” AWARD
INTRALOT received the prestigious award “Corporate Superbrand 2010” during an official ceremony that was held in Athens, April 20th 2010. INTRALOT’s brand was rewarded for the top reputation it has established in its sector and in the market as a whole offering perceived advantages to its clients. The award was granted to Mr. Ioannis Katakis, INTRALOT’s General Director of Strategy. People from the business, political, media sectors and Superbrands country representatives attended this premier branding celebration.
The qualifying factor that grants a brand the Superbrand status is precisely the collective subjective opinion that the brand has managed to establish among its customers and the wider public. It is precisely this collective perception, as ascertained through the Superbrands selection process, that the Superbrand status confirms and records. However, the collective experience of Superbrands around the world has shown repeatedly that the public’s positive subjective perception of a certain brand almost invariably coincides with the brand’s exceptional performance in the “hard facts” as well, as recorded in their market share, sales, profitability, quality awards by strict international standards.
Mr. Ioannis Katakis stated:”We are very pleased to have received this award, since it rewards our efforts globally to establish a powerful brand name. Since we are not only a technological provider, but also an operator in various jurisdictions around the world, we have managed to build a strong brand name and a wide reputation worldwide. Our state-of-the-art technology, together with our extensive know-how has yield significant results, being currently one of the most recognizable brands in the lottery industry.”
Superbrands status was launched in 1995 in UK and since then it has been expanded in more than 80 countries around the world. Superbrands aim to recognize and reward through Evaluation Committees the tireless efforts and continuous achievement of all those contributing to the creation, supply and promotion of top-quality branded products and services on the national and international markets.
INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. It’s broad portfolio of products & services, its know-how of Lottery, Betting & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 50 countries, with approximately 5.000 people and revenues of €903.6 million for 2009, INTRALOT has established its presence on all 5 continents.