NTRALOT Interactive invites the participants of the ICE Totally Gaming 2013, held from February 5th to 7th in the Excel Exhibition Center in London, UK, at its booth S2-265. The company will unveil the newest series of its Universal Gaming Experience Suite, enabling the convergence of multiple User Interaction Channels. INTRALOT, which pioneered the concept of Universal Gaming, is now further expanding its offering on all pillars of Technology, Content, Distribution and Operations that enhance Operators’ efficiency and Players’ satisfaction. 

The company will present its cutting-edge technology incorporated in its modern and sophisticated Player-centric Architecture of its newest i-Gaming Platform that enables the seamless integration of in-house and partners’ gaming content, while securing a Unified Player Experience over the various touch points and player lifecycle stages. Visitors will also have the opportunity to experience the innovative Bonus Engine as well as the Real Time Intelligence, which support advanced promotions and segmentation during and post game-play, as well as the new Subscriptions and Group Play product suite that enables social-type engagement in a real-money world environment, acting as a bridge to the social gaming proposition of the company.

The advanced technology introduced by INTRALOT offers video and gaming content at all gaming channels. INTRALOT Interactive’ s exhibits at ICE will include the novel Universal GameStream Suite that delivers Visual Entertainment from start to finish, showcasing the value stream of augmented gaming content across all channels, inclusive of retail, desktop, and mobile.

Security and Real-time action is of paramount importance, especially in a wide area network setup with highly dispersed Gaming Machines. Through a live demonstration, visitors of ICE will be able to get acquainted with the i-GEM Asset Management & Monitoring System that allows the Gaming Operator to instantly and in real time receive information and control his valuable gaming assets across all venues.

In a world full of images, betting on TV-enabled real and virtual Races is constantly on demand. At ICE, INTRALOT will demonstrate its unique offering of Live, Virtual and Pre-recorded Racing, a dynamic collection of betting products, supported by its global trading services, fully localized and broadcasted to any territory worldwide. 

Distribution through new channels is a major issue for gaming operators. New formats for Mobile Gaming will be presented during the show, highlighting the new and rising interaction experience that allows for more value delivered to the players at all times and places of their choice.

Through Gablet, the novel and innovative multi-functional player tablet with 22’’ touch screen and advanced gesture-based navigation, INTRALOT provides Operators with Unified Gaming Experience in their established points of sale. Gaming professionals will experience new content and player interaction for the Sports, Racing and Lottery industry, emphasizing the importance of real-time Video and Information provision, Advertising and Digital Signage, enhanced interactive game play and personalized gaming services.

The demand for a Sports Betting Platform and Betting Operations that equally embrace the Retail and Interactive Channels has been rising in the i-Gaming and Lottery industry. ICE participants will have the opportunity to get acquainted with the company’s i-Flex Betting Platform, which unifies efficiently the interactive and retail betting business. Operators will experience the ultimate flexibility in defining the betting product, across the various channels, whilst maintaining strict control of the risk management process, in an intuitive and easy manner. Built by design to support the Unified Experience and Omnichannel Marketing, the focus is on player satisfaction and personalization as well as on product versatility.

New gaming models are emerging, that combine the worlds of virtual economies and Social Gaming with the traditional i-Gaming models. Visitors will be able to see the Lazyland Social Gaming Suite, the new proposition by INTRALOT Interactive for reaching new audiences, increasing customer loyalty and raising casual gamers’ awareness and familiarity with real-money products.

The evolution of interactive technology, further contributes to new retail evolution, by introducing the Paperless Retail Experience, optimizing the use of operator resources while at the same time elevating the Customer Experience and exploiting mobile and QR Code technology. The industry’s experts will have the opportunity to experience the next big step for paperless retail, INTRALOT’s NFC - powered Game Solutions. “Tap’n’Play” uses any surface as a portal with players just a single tap away from gaming on their NFC-enabled smartphones or tablets. Tap’n’Play” enriches land-based Lotteries’ existing game portfolios with interactive games currently inaccessible to the land network.

About INTRALOT Interactive
INTRALOT Interactive is the leading partner for those organizations that want to compete in a regulated interactive competitive environment, offering a Universal Gaming Experience to their players. Its customers take advantage of the most robust, efficient and versatile Unified Gaming Platform in the industry that seamlessly combines the Retail, Mobile and Home Users, connecting innovative Gaming Verticals and offering an unparallel business support to the organization for optimal customer experience. A member of the INTRALOT Group of companies, it capitalizes on the Group’s global footprint and extensive and renowned customer base to collect and advance best practices that provide the cornerstone of continued success, with product and services’ design always at the industry forefront. (

INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting, Racing & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 53 countries, with approximately 5.500 people and revenues of €1.2 billion for 2011, INTRALOT has established its presence on all 5 continents.

For more info:
Ms. Persa Kartsoli, Head of Corporate and Public Relations, Phone: +30-210 6156000, Fax: +30-210 6106800, email: