INTRALOT PlayerX

Player Management across all channels

PlayerX is INTRALOT’s cutting-edge gaming CRM platform that bridges online gaming with in-store customer experience, maximizing player engagement. Based on the award-winning Bit8 software, it is a future-proof modular and flexible solution that can adapt to changing operator needs and support any number of third-party tools. It is also fully integrated with all gaming verticals, as well as affiliate systems, payment providers, communication systems and more.

Either as stand-alone or in full cooperation with other INTRALOT systems and solutions, the platform offers unrivaled cross-channel experience management capabilities, all in line with WLA and international principles and standards for responsible gaming.
Comprised of four key modules, namely an advanced Player Account Management system, a superior suite of Marketing Tools, a Risk, Fraud and Payments module and a Game Management console, PlayerX offers player-centric operators a holistic solution for boosting revenues, while delivering more value to each customer.

Player Account Management
Offering a 360˚ view of player preferences, activity, payment data and limits, and maintaining a single account and e-wallet with multiple fund classifications per player for all games and channels, our Player Account Management (PAM) system enables operators to gain comprehensive insights into player habits and gaming patterns.

Marketing Tools
Our Marketing toolset offers all functions required to convert and manage players, maximize their lifetime value and reduce churn. Using advanced segmentation, loyalty, bonus and promotion functionalities, centralized management and real-time reports, operators get to deeply understand players and exceed their expectations with personalized land-based and online offerings that create concrete, long-lasting bonds with their brands.

Risk, Fraud & Payments Mechanism
This module enables operators to assess and control risk and fraud, manage payments and align with responsible gaming best practices. The module’s toolset includes a unique fraud-scoring engine, global and personalized limits, as well as withdrawal approval mechanisms.

Game Management Console
Using this advanced console, operators can integrate games from different suppliers and manage game-specific attributes. Supporting all game verticals, the platform comes pre-integrated with INTRALOT gaming systems, as well as major third-party game content providers.