Web Portals

Optimizing content marketing

The INTRALOT Betting portal enables operators to offer a full Sports Betting functionality on desktop, tablet and mobile devices. Powered by INTRALOT Canvas CMS, our fully responsive HTML5 portal offers a plethora of gaming-specific widgets that allow for fast deployment and versatile configuration.


  • Fully responsive, mobile-first, HTML5 site.
  • Real time draw displays for fast draw games.
  • Contextual and personalized promotional banners/carousels.
  • Online direct play, using a shopping cart, or by preparing a betslip for submission at the retail POS.
  • Ticket Checker and Store Finder.
  • Personalization tools (i.e. segmentation engine, built-in A/B testing tool, heat maps) to adapt content, based on visitor profile or past behavior within the portal, and to offer a personalized player experience.
  • Embedded analytics through a full integration with Google Analytics, to measure the effectiveness of every aspect of the operator’s portals and to optimize the conversion rates, which have a huge impact on sales at minimum cost.
  • SEO friendly URLs and indexing mechanisms for higher scoring on search results.