A BOOMING LAUNCH OF FIXED ODDS BETTING IN GREECE
The successful launch of the sports betting games in Greece took place by the end of January 2000. The fixed odds betting started with football and basketball games from European championships.
The launching was booming and within the first two months the sales reached US$ 22 million per week and are still increasing. Following the expansion to other types of games such as horseracing, etc., the estimated annual sales of the betting games are expected to exceed US$ 1 billion, making it thus the market leader of Greek lottery games.
The organization and the risk management of the new game have been awarded by OPAP to INTRALOT and its subsidiary Betting Company S.A. for seven years with an extension of three years on a percentage of sales base. It is worth mentioning that INTRALOT and BETTING COMPANY are cooperating with LADBROKES U.K. for the odds compilation and other services.