INTRALOT DE PERU REBRANDS TINKA MORE MILLIONAIRES IN PERU
Lima, January 16th, 2012.- Tinka, the lottery game that has transformed 110 Peruvians into millionaires in its 17 years of existence, and which has also been voted as one of Peru’s loved brands, is rebranded and is now named Tinka Megabol.
The new proposal of INTRALOT reflects a unique innovation in the history of the Peruvian lotteries: Tinka Megabol will not only make Millionaires, but also Mega Millionaires; in addition to the regular jackpot (with a starting level of 1.5 million soles) it will now offer a Mega Jackpot, with a starting level at launch date of 10 million soles.
“This important initiative once again highlights our company’s commitment to offer consumers greater value and excitement and seek more ways of enriching the lives of the Peruvian people”, underlined Mr. Vangelis Apostolakopoulos, Executive President and General Manager of INTRALOT de Peru.
“The launch of Tinka Megabol is a value-added proposal to consumers, since now they have the chance to become Mega Millionaires with the Mega Jackpot that starts at 10 million soles. Additionally, their favorite lottery game remains easy and simple to play”, stated Mrs. Sandra Merino, Marketing Manager of INTRALOT’s Lottery Business Unit.
This is a Mega reason to continue playing at the biggest and most successful lottery in the country.
Tinka Megabol: Change your Life!
INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting, Racing & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 53 countries, with approximately 5.400 people and revenues of €1.1 billion for 2010, INTRALOT has established its presence on all 5 continents.
INTRALOT de Perú SAC
Phone: (511) 513-5555 anex 5539