INTRALOT HAS LAUNCHED ITS NEW RapiGana SCRATCH LOTTERY GAME IN PERU
The Simpsons family is travelling to Peru!
Impressive results in the first 15 days of operation
With the new INTRALOT de Peru scratch lottery game, featuring characters from ‘The Simpsons’, everyone can now win cash as well as attractive prizes. The new scratch lottery ticket will give up to 30,000 soles plus a dream vacation for four at the famous California theme park Universal Studios Hollywood.
Since the product’s launch, consumers have shown a strong interest in the game. Within only 15 days of the launch, it reached 17% of November Instants sales, and a total category growth of 5%. Sales are expected to continue increasing as the product gains higher awareness and media exposure.
In order to win, players must go to any INTRALOT “Lucky” Point of Sale and buy a RapiGana "The Simpsons Ride" scratch ticket and, if they find the same numbers or symbols in one of the two scratch areas, they instantly win the prize indicated on the ticket.
“With the launching of the new game, “RapiGana the Simpsons Ride”, we are in the process of developing a new niche in the market, as scratch games not only target a new price category but also deliver a wide variety of attractive and entertaining designs such as “The Simpsons Ride”, offering a unique experience of instant fun to consumers. With this innovative game we are a step ahead, offering not only monetary prizes but also special prizes like a trip to the theme park The Simpsons, for 4 people, all expenses paid. Up to now we can safely say that the product has been a huge success!” underlines Ms. Sandra Merino, Marketing Manager of the Lottery Business Unit of INTRALOT de Peru.
INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 50 countries, with approximately 5.000 people and revenues of €903.6 million for 2009, INTRALOT has established its presence on all 5 continents.
In Peru, INTRALOT de Peru S.A.C, manages La Tinka, Gana Diario, Ganagol, Kabala, Rapitinkas, Rapigana, Super 3 and El Reventon. Through these brands it has agreements to operate lottery games with the charities of Huancayo and Jaen, organizations that are under the supervision of INABIF, institution that depends on the Ministry of Women and Social Development – MIMDES. Likewise, it contributes with the local governments where these charities work. It also has an association contract with the Soccer Professional Association (ADFP) for the organization of sports bets related with this sport with games such as Ganagol.