INTRALOT Italia, in line with its mission to enhance the quality of life in the community where it operates, will once again support the Telethon Foundation by participating for the second consecutive year in the fund raising initiative “Walk of Life”, which will take place in six Italian cities from April 21st until September 29th.

With its support, INTRALOT Italia aims to reward the Telethon Foundation significant progress in its research endeavours last year and to promote the Foundation’s cause. “Walk of Life” is one of the top opportunities to support the advancement of scientific research in the fight against genetic diseases.

INTRALOT Italia will support the “Walk of Life” initiative through its retail network. During the six events of the tour, all players will have the opportunity to either make a direct donation to Telethon or donate €2 in case of winning at all the INTRALOT Italia PoS that participate in the initiative.  Moreover, in case a player decides to participate in one of the six marathons the value of €2 will be reduced from the entrance fee. Participation in the mini marathons is open to all with a symbolic donation of €10 for adults and €5 for kids.

The first “Walk of Life” event will take place in Rome on April 21st , and each event includes a competitive 10 km mini-marathon and a non-competitive 3-5 km walk. The other mini-marathons will take place in Catania (May 19th), Naples (May 26th), Parma (June 2nd), Milan and Turin (September 29th).

The Telethon Institute of Genetics and Medicine (TIGEM) was founded in 1994 by the Telethon Foundation, one of Italy’s major non-profit organizations, to promote the advancement of research aimed at the diagnosis, prevention and cure of human genetic diseases.
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About INTRALOT Italia
INTRALOT Italia, a joint stock company, is a subsidiary of the INTRALOT Group, a global leader in the gaming market and listed on the Athens Stock Exchange. INTRALOT Italia was established in December 2006 and participated in the public tender for the licensing of the retailing of public gaming announced by AAMS. INTRALOT Italia was awarded licenses to operate fixed odds betting on sports events in a licensed retail network and through internet, as well as horse racing. INTRALOT Italia retail network is made up of more than 600 points of sale. With presence in all the Italian regions, its technology and professionalism, INTRALOT Italia offers services based on efficient and secure systems of on-line data transmission to its customers.

For more info:
Ms Isabella Degani, Communications & Media Relations Specialist
Phone: +39 06 4147,  email: degani@intralot.it, www.intralot.it