INTRALOT: LAUNCH OF NEW NUMERICAL GAME IN THE NETHERLANDS
INTRALOT Nederland BV, a fully-owned subsidiary of the INTRALOT Group in the Netherlands, has implemented the new game “Miljoenenspel” for De Nederlandse Staatsloterij lottery, which was successfully launched a few days ago in the Netherlands.
De Nederlandse Staatsloterij, one of the leading lotteries of the Netherlands, after examining the local market needs decided to introduce the numerical type game “Miljoenenspel”. The new game was developed on INTRALOT’s state-of-the-art integrated gaming platform LOTOS™ O/S and is offered to players through the lottery’s extensive retail network countrywide, via the lottery’s dedicated website www.miljoenenspel.nl, as well as through player’s subscription.
Mr. Frans van Steenis, General Manager of de Nederlandse Staatsloterij, stated: “Miljoenenspel is a weekly lottery that divides the jackpot into prices of 1 million euro. This new game provides an answer to the wish of many customers who say: ‘don’t make one winner happy with many millions but give multiple players a chance to win 1 million euro’. The first draw took place on Saturday, March 3rd 2012 and has been well received by players in the Netherlands. We are very enthusiastic about our cooperation with INTRALOT and pleased with the work that has been delivered by them over the past period.”
Mr. Manolis Lambrakis, Chief Executive Officer of INTRALOT Nederland BV, commented: “We are really satisfied with our fruitful cooperation with Staatsloterij that resulted in the implementation of this exciting new game. With the launch of “Miljoenenspel” we are supporting the lottery to make the next step forward taking advantage of the numerous opportunities that the new media offer. We are confident that players will embrace the new game with enthusiasm.”
De Nederlandse Staatsloterij is the oldest continuing Lottery of the World. The partnership of INTRALOT with the lottery has commenced in 2008 following an unprecedented dual international tender, procured by Staatsloterij and De Lotto. INTRALOT has undertaken the supply, maintenance and support, as well as the facilities management of the system of both lotteries.
INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting, Racing & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 53 countries, with approximately 5.400 people and revenues of €1.1 billion for 2010, INTRALOT has established its presence on all 5 continents.