INTRALOT Italia, a subsidiary of INTRALOT Group in Italy, anounces the launch of its new i-Bingo Platform in Italy as part of its strategy to further improve the players’ interactive gaming experience. The new i-Bingo platform offers significant and enhanced player liquidity and its launch is part of the Company’s new strategy to introduce new interactive products, as well as to restructure its interactive games portfolio. This strategy, that also entailed the launch of the i-Casino Slots under the brand name “Royale”, after the official opening of the market by AAMS on December 3rd, 2012, has already yielded significant growth with Italian players embracing the new interactive products.

INTRALOT Italia currently offers a complete portfolio of 60+ games and game services, fully compliant to the provision of the Italian regulation, that include content developed internally but also content aggregated through a number of external partnerships, such as NETENT and GameAccount Network, integrated with the company’s i-Gaming Platform. Additional content is planned for introduction, such as the recently announced 12 games from Aristocrat and 4 iCasino slot games from SGI provided through the GameAccount Network.

Commenting on the new launch, Mr. Bruno Lener, Managing Director of INTRALOT Italia Interactive Business Unit, stated: “Our interactive strategy has evolved to include all gaming verticals in a unified and player centric architecture. The iCasino products and the new i-Bingo Platform complement a number of relevant initiatives that will be unveiled during the course of the next couple of months, to include further optimization and additional services to our players. A key pillar of growth is expected to be the mobile channel planned for the second half of the current year. We are confident that we will further enhance our position in the Italian Market and our players will be able to have access to interactive and land based content in a unique manner.”

About INTRALOT Italia
INTRALOT Italia, a joint stock company, is a subsidiary of the INTRALOT Group, a global leader in the gaming market and listed on the Athens Stock Exchange. INTRALOT Italia was established in December 2006 and participated in the public tender for the licensing of the retailing of public gaming announced by AAMS. INTRALOT Italia was awarded licenses to operate fixed odds betting on sports events in a licensed retail network and through internet, as well as horse racing. INTRALOT Italia retail network is made up of more than 600 points of sale. With presence in all the Italian regions, its technology and professionalism, INTRALOT Italia offers services based on efficient and secure systems of on-line data transmission to its customers.

For more info:
Ms Isabella Degani, Communications & Media Relations Specialist
Phone: +39 06 4147,  email: degani@intralot.it, www.intralot.it