INTRALOT LAUNCHES NEW LOTTERY GAME IN PERU
Lima, December 2011- INTRALOT’s subsidiary in Peru, INTRALOT de Peru continued the enrichment of its product portfolio with the introduction of its new lottery game Fechaza, a way of saying Great Date in Peru. This new product is a digit game that invites players to bet on their favorite dates and win up to 15,000 times their bet placement.
"The launch of this new product is in line with our strategy to renew our product portfolio and offer to our customers innovative, fast, exciting and engaging new games. The original game will be initially offered through INTRALOT de Peru website www.intralot.com.pe; on a later stage it will be also distributed through our traditional retail network”, stated Mr. Vangelis Apostolakopoulos, Executive President and General Manager of INTRALOT de Peru.
“We believe that players will embrace this new game as Peruvian people like to use their favorite dates to select their lottery numbers and this game provides exactly this opportunity, allowing them to bet the minimum amount of 0.5 soles or any multiple of it. The game offers a variety of betting options, thus the consumer can bet on a date, a month, a year, or any combination of the three elements. As a result players will have the chance to win up to 15,000 times their bet. In addition the 15 minutes draw interval of this game brings excitement to the players, as they can try their luck on the preferred dates more frequently”, added Ms. Sandra Merino, Marketing Manager of the Lottery Business Unit of INTRALOT de Peru.
INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting, Racing & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 53 countries, with approximately 5.400 people and revenues of €1.1 billion for 2010, INTRALOT has established its presence on all 5 continents.
Telephone number: (511) 419-0202
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Intralot de Perú SAC
Telephone number: (511) 513-5555