INTRALOT RECEIVED “SUPERBRAND 2011-2012” AWARD
INTRALOT Nederland BV, a fully-owned subsidiary of the INTRALOT Group in the Netherlands, has successfully launched the new official European lotto game “Eurojackpot” for its customer in the Netherlands, De Lotto. The new game was launched on March 23rd.
The new game that INTRALOT technologically implemented for De Lotto pools the stakes of six participating countries (Netherlands, Denmark, Germany, Estonia, Finland and Slovenia) and it takes place once a week, every Friday evening. The draw is held in Helsinki, Finland. The tickets are available in stores and online at www.eurojackpot.nl. The minimum Jackpot prize offered is €10 million and may rise as high as €90 million. The Jackpot is allowed to “roll over” to the next draw for up to 12 consecutive weeks; if no winner is identified, prizes are distributed to the next category winners in the following draw. It is possible that the number of participating countries increases in the future, as will the Jackpots.
Mr. Harrie Linders, Chief Executive Officer of De Lotto, stated: “We are proud to introduce this exciting new game in the Netherlands. The international character of the game offers incredible Jackpots that are attractive to all consumers. History shows us that expanding our game portfolio has always led to increasing revenues for our good causes. The preparation to a successful launch has been done in good cooperation with our technology provider INTRALOT.”
Mr. Manolis Lambrakis, Chief Executive Officer of INTRALOT Nederland BV, commented: “We are very pleased to be part of this fascinating moment for the European lottery market. We have supported our valuable partner De Lotto to implement “Eurojackpot” in the Netherlands and we are really satisfied that its first draw was very well received by players in the country. The trust that De Lotto has shown us when it selected us to be its technological provider has already yielded very positive results and we are confident that together we will continue to offer to the players in the Netherlands unique, innovative and attracting lottery products that will maximize their entertainment experiences.”
De Lotto is one of the leading lotteries in the Netherlands. The partnership of INTRALOT with the lottery has commenced in 2008 following an unprecedented dual international tender, procured by De Lotto and De Nederlandse Staatsloterij. INTRALOT has undertaken the supply, maintenance and support, as well as the facilities management of the system of both lotteries.
INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting, Racing & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 53 countries, with approximately 5.500 people and revenues of €1.2 billion for 2011, INTRALOT has established its presence on all 5 continents.