INTRALOT TAKES A PIONEERING STEP TOWARDS THE PAPERLESS LOTTERY INTRODUCING “Tap’n’Play”
INTRALOT introduces an integrated and sophisticated solution that opens new horizons for the Universal Gaming Experience. INTRALOT’s pioneering solution, “Tap’n’Play”, incorporates Near Field Communication (NFC) technology, which is the next big step for a paperless lottery.
“Tap’n’Play” uses any surface as a portal to an interactive gaming experience. Players are a single tap away from gaming on their NFC-enabled smartphones or tablets. The solution includes a novel means of player participation in existing lottery games as well as providing gamers with the ability to play any number of new, exciting and interactive games. ‘GameTrails’ & ‘GameSpot’ Games, the first of the family to be presented, are truly entertaining lottery games that embrace players’ needs for mobility, extended playing time and distribution points. Lotteries attending the EL Industry Days 2012 in Amsterdam, 2 - 4 May, will have the opportunity to experience Tap’n’Play at INTRALOT’s Suite.
Ms. Vali Bouligaraki, General Director of Games & Marketing at INTRALOT Group, stated: “I am excited to introduce “Tap’n’Play” as a prime example of what the Universal Gaming Experience means to us at INTRALOT. Lottery games and entertainment convergence are realized within a gaming community that connects players, games, mobile devices and brick ‘n’ mortar retail in a natural and seamless way. We are offering exciting games to build relationships with those players that seek multi-channel experiences at any given time where technology enables but does not interfere.”
The benefits to the Lottery world are numerous: “Tap’n’Play” enriches land-based Lotteries’ existing game portfolios with interactive games currently inaccessible to the land network. It reduces the Lotteries’ dependence on paper, while it allows them to connect with a younger demographic by tapping into their needs for interactivity and fast paced connectivity at the places they frequent to meet and socialize. “Tap’n’Play” also brings excitement and dynamism to Lottery Sales and Channel Management. From building new channels, to efficiently extending the operational capacity and reach of the land-based network, to building traffic and revenue within and across channels and store types, the possibilities are just endless.
INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting, Racing & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 53 countries, with approximately 5.500 people and revenues of €1.2 billion for 2011, INTRALOT has established its presence on all 5 continents.