INTRALOT'S SUBSIDIARY INSTANT LOTTERY S.A. GOLD ADVERTISING AWARD
INTRALOT's subsidiary in Greece, Instant Lottery S.A was awarded the 1st prize (gold metal) for its advertising campaign during the 11th Annual Festival of Greek Advertisements, which took place in Athens on the 27th of June.
The main theme of the campaign was based on the concept that normal people interviewed on the street and faced with the question:
If you weren't the one you are, who would you like to be?
.... to everybody's surprise, they wish to be one of the Instant Lottery’s winners, instead of someone else, either very famous or very rich.
It's worth mentioning that in this year's Festival there was a big competition between the participating companies, and therefore the gold metal for the most innovative and marketable advertisement, composes a great success for INSTANT LOTTERY S.A.